It's all very confusing in tablet land: one minute Apple's making ten-inch tablets while Google settles for sevens, and the next Apple's making iPad minis and Google'sunveiling the Nexus 10.
With a display so good you'll be able to see ghosts, the Nexus is a serious bit of kit for a seriously good price - but is it good enough to beat the latest, greatest iPad, the iPad 4?

Google Nexus 10 vs iPad 4: UK price

The UK price for the Nexus 10 is £319 for the 16GB version and £389 for the 32GB version. The Wi-Fi-only iPad 4 starts at £399 for 16GB, £479 for 32GB and £559 for 64GB. The Wi-Fi + Cellular models are £499, £579 and £659 for 16GB, 32GB and 64GB respectively. Google doesn't currently offer 3G or 4G-enabled Nexus 10s.

Google Nexus 10 vs iPad 4: release date

iPad 4s will start arriving on the 2nd of November, while the Nexus 10 will be "available for purchase" on the 13th of November.

Google Nexus 10 vs iPad 4: content

The Nexus is integrated with Google Play and the iPad with the App Store, and while both services have stacks of apps - 700,000 for Apple and Google alike - Apple's offering has more dedicated tablet apps.
From November 13, the same day the Nexus 10 goes on sale, UK Nexus users will be able to access the Play Music service, which has previously been US-only.